Inez van Lamsweerde & Vinoodh Matadin

If you want to escape the sun, I suggest to take a trip to photography museum Foam in Amsterdam. My favorite Dutch fashion photography duo, Inez van Lamsweerde and Vinoodh Matadin, have an exhibition of their extensive work. I love it that their pictures are never just “pretty-pretty”, they mix fashion with art and there’s always an element of darkness in their work. The exhibition contains 300 of their most essential images, selected by the duo themselves. They choose the photographs that showed their fascination for people and their aspirations: who are we, how do we want to look en what does that say about our lives and feelings. A tiny selection of their work:

Advertisement:

Miu Miu Spring/Summer 2006

Chloé Spring/Summer 2007

Abbey Lee Kershaw in Fora by Gucci advertisement

Editorials:

Kate Moss for Vogue Paris, April 2008

i-D Magazine January 2009

French Vogue, August 2009

Lara Stone in W Magazine, May 2009

W Magazine, March 2005

Non commercial:

Pretty Much Everything – photographs 1985-2010:  June 25 - September 15,  Foam Amsterdam, entrance € 10,-.

Eau Mega by Viktor & Rolf

New fragrance alert! After “Flowerbomb” Viktor & Rolf will release their second perfume for women, named “Eau Mega”. The name is a play on the greek letter Omega. Viktor & Rolf were going for something fresh, but they wanted to stay away from sporty and lean more toward feminine; hence the name “Eau” for fresh, and “Mega” for that glamorous touch.

The photographs for the advertisement campaign are shot by Vinoodh Matadin and Inez van Lamsweerde. The campaign features model Rachel Zimmermann, who also fronted the Viktor & Rolf for H&M advertisements. The perfume will be in stores in October. Viktor & Rolf Eau Mega will be available in 30, 50 and 75 ml.

Source: fragrantica.com