Matthew Williamson as the 2009 H&M guest designer

Since H&M’s first designer colaboration with Monsieur Karl, fall at h&m has become a special time for me.

I was in the first crowds to storm into my local h&m store in fall 2004 for Karl, fall 2005 for Stella and fall 2006 for Victor & Rolf..Then if i did not succeed to find everything i had wanted to get. I’d sit at my laptop at midnight with my heart pounding as the site froze up due to internet traffic caused by the many (fellow) crazy fashioninstas, to score that one item that i NEEDED. It was fun and exciting and for me it ended last year when h&m announcded it’s colaboration with Roberto Cavalli. It was simply not my cup of tea and i thought i’d just skip that year and wait in patience for the next one.. then came this years Comme des Garcons daring collection and with it my beloved h&m had me dissapointed yet again.

Then yesterday i got the text message from the lovely Miss Bonny about this news and since then i’ve been filled with mixed feelings on this subject. I’m definetly not a fan of Matthew’s, but it’s certainly a better pick for h&m and it’s clientelle than the previous two! A reason to be just a little bit excited for sure. I’m also pleasantly surprised that they picked a British designer. Although i wish it had been Luella or Vivienne Westwood i still thank the heavens it wasn’t Garreth Pugh or Henry Holland.

The question is still if this will be a summer colab or a main fall collection. If it turns out the latter, that to me would be most fitting.. while it’s not at all in my personal taste Matthew likes to do the flowy floral/bright colored maxi dress thing and it could turn out alright.



He’s always also been all about the boho/ethnic-chic which is one of my least favorite trends of the past couple of years and i wish it’d just go away(from the catwalks it is, but mainstream streetstyle is where it just won’t go away). Since guest desingers always have to play it a bit safe i think we can expect a lot of his signature style elements in the collection. Keywords; floral, hippie, boho, beading, rhinestones, pastels..  hmm


The one thing that’s also bothered me a bit about both his spring and fall collection that his color pallet seems to always be a bit off. and not in a good way unfortunately..


It will certainly be interessting and i really hope to be pleasantly surprised this time around!

to end on a positive note here are some pieces of his that i do not hate(the dresses sans les fur thingies):




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