After The Devil Wears Prada and SATC the Movie there finally is another fashion movie to watch: ‘Coco avant Chanel’ . The movie stars Audrey Tautou as Coco Chanel in a biopic of the legendary fashion designer.
Before she became a fashion icon to generations, Coco Chanel was a young woman of poor means with an eye for design. Not only did she change the face of fashion for ever, in her own way she was also a radical feminist and a woman who didn’t believe in being kept down by “the man”. In 1923, she said to Harper’s Bazaar that “simplicity is the keynote of all true elegance.” Coco Chanel always kept the clothing she designed simple, comfortable and revealing. Unlike most designers in that epoque, she kept the woman inside the clothes at the center of her creations. “I gave women a sense of freedom; I gave them back their bodies: bodies that were drenched in sweat, due to fashion’s finery, lace, corsets,underclothes, padding”. She took what were considered poor fabrics like jersey and upgraded them. She was instrumental in helping to design the image of the 1920s flapper, a “new breed” of young women who wore short skirts, bobbed their hair, listened to jazz music, and flaunted their disdain for what was then considered acceptable behavior. The flappers were seen as brash for wearing excessive makeup, drinking, treating sex in a casual manner, smoking, driving automobiles, and showing a lot of skin. The iconic Chanel jacket is in many ways a microcosm of this design philosophy.
The movie premieres in France on the 22th of april.