New fragrance alert! After “Flowerbomb” Viktor & Rolf will release their second perfume for women, named “Eau Mega”. The name is a play on the greek letter Omega. Viktor & Rolf were going for something fresh, but they wanted to stay away from sporty and lean more toward feminine; hence the name “Eau” for fresh, and “Mega” for that glamorous touch.
The photographs for the advertisement campaign are shot by Vinoodh Matadin and Inez van Lamsweerde. The campaign features model Rachel Zimmermann, who also fronted the Viktor & Rolf for H&M advertisements. The perfume will be in stores in October. Viktor & Rolf Eau Mega will be available in 30, 50 and 75 ml.