Sonia Rykiel for H&M

Yep, another designer collaboration. This time H&M has contacted Sonia Rykiel to create a lingerie- and a knitwear collection. The lingerie will be at selected H&M-stores from the 5th of December 2009. The lingerie will also be for sale at the Sonia Rykiel boutiques. The knitwear will be available in H&M stores from the 20th of February 2010.

Sonia Rykiel’s singular fashion story began at a revolutionary time in France: the extraordinary spring of May 1968. Since the opening of her first boutique on the rue de Grenelle in that time of social upheaval, Rykiel has become an ambassadress of a very Parisian, deeply Saint Germain style, with its hallmarks of individuality, modernity and a certain impertinence that the designer calls “la démode” (“unfashion”). Rykiel signatures include inside-out stitching, a preponderance of black, lace, strass, colourful stripes and, of course, the knit pullovers that have become synonymous with the brand.

Well, what to expect? H&M hasn’t published preview yet, but I guess it will look like her latest collections:


Autum / Winter 2008 lingerie collection


Atumn/Winter 2007 lingerie collection





Resort 2010


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