Topshop came with a great idea: for just 40 pounds, you can be the lucky lady to hire a dress that has been worn by your favorite celeb. Bad news is, you can’t keep it, you hire it for just one day.
Topshop’s new initiative, Dress Me Up, will allow shoppers to hire dresses owned by celebs like Kate Moss, Scarlett Johansson, Erin O’Connor, Noami Campbell and Dita von Teese. The dresses will then be auctioned, giving you the chance to own your favourite dress forever with all proceeds from hire fee and the auction going to Topshop’s chosen charities Age Concern and Help the Aged.
A peek at the dresses:
Roberto Cavalli dress from Julia Restoin Roitfeld.
Lanvin dress from Kate Moss.
Antik Batik dress from Kimberley Stewart
Jayson Brundson dress from Dita Von Teese.
Nanette Lepore dress from Scarlett Johansson.
Dolce & Gabbana dress from Peaches Geldof.
More info about how to rent the dress of your dreams, go to www.insideout.topshop.com.