Geronimo Spring 2010

I’ve fallen in love with the Spring 2010 collection of Los Angeles brand Geronimo. The little jackets and shorts are so pretty! No connection with native American Indians, thank god! Geronimo is the middle name of designer Jenny Reyes. For years she traveled the country with bands like Rilo Kiley and Jenny Lewis with The Watson Twins, designing the latter’s now iconic stage outfits they wore on the 2006 world tour for the album Rabbit Fur Coat. The collection is about clothes that are sexy and playful but with a sophisticated nod to the well tailored vintage pieces that inspired her. The Spring 2010 collection is her second. Before Geronimo Jenny was an intern at, surprisingly, Rodarte.


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