Veruschka for Gucci

Gucci’s creative director, Frida Giannini, has again used the Gucci archives for another commercial succes. I love the way she uses the history of Gucci in modern designs, like the Flora scarf pattern and the equestrian iconography. For the new watch ad campaign she used black and white images of legendary model Veruschka, shot in the sixties for Gucci. The male in the picture is actor Peter Sellers.

“The images featured in this campaign are some of my favorites from the Gucci archive,” said Frida Giannini. “They perfectly illustrate not only the glamour of Gucci’s past and the many style icons who were naturally drawn to the house, but also show how this heritage can be relevant today.”

 

Pretty cool, don’t you think? I even love the watch…

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