Episode number 316 in the series “Celeb Designing for Fashion Brand”: Alexa Chung for Madewell. Normally I don’t post about these sorts of cooperations, but I think Alexa has her own style (ok, borrowed from French 60’s icons like Francoise Hardy and Jane Birkin) and this partnership could be interesting.
I didn’t know Madewell, but after some google-ing it appeared to be a US denim brand as part of J. Crew. Alexa teamed up with them for their Fall 2010 collection. And tadaa….the pictures are here.
The clothes are very “Alexa”, like high waisted denim and velvet shorts, tea dresses, slouchy cardigans and boyfriend blazers in tans, blues and grays. And socks in clogs (woohoo)! It’s all been done before, but I’m a sucker for anything 60’s and high waisted, and the styling looks fresh, so tumbs up to Alexa!
Pictures from coutorture.com
More info on madewell1937.com