Some simple mathematics: summer + prints = Pucci! The founder of the label, Emilio Pucci, started the brand in the forties, but the label became worldwide know in the sixties through famous customers like Jacqueline Kennedy and Marilyn Monroe. Characteristic of the label are the Pucci prints: loud, abstract graphic prints in the most vibrant, vivid colours. Groovy! The prints were used on lightweight (unlined) silk dresses and scarves, so the clothes became very popular for travelling and pool side parties. Emilio Pucci died in 1992, but the brand continued with new designers like Christian Lacroix and Matthew Williamson.
If you are as intrigued by Pucci as I am, this August Taschen will release a book about the designer, with hundreds of photographs, drawings, and candid shots from the archive of the Emilio Pucci Foundation. There are two editions: a ‘regular’ one and a limited one of 500 books. The limited edition is bound in an original vintage Pucci fabric and is accompanied by four art prints of original drawings from the designer. I want!
Colourfull cover art of the new must-have Taschen Pucci-book
Model Susan Murray, circa 1966
Marilyn Monroe wearing a Pucci print dress. Some bizarre info: she was even buried wearing a green Pucci dress.
Mr. Pucci himself
Veruschka modelling or Pucci, 1964
Models in ‘Pucci’s hometown Florence, on the rooftop of Palazzo Pucci. The dome of the Cathedral of Florence is in the background, 1966.
Book images from taschen.com