Preview Primark Lingerie Collection Spring 2010

Primark is always great for buying stuff that looks great and costs (almost) nothing. Especially their lingerie department is always cheap and cheerfull. This spring the lingerie collection will be based upon four themes:

College Re-Union – a young and sporty collection, which focuses on cool cottons and adrogynous styling, think boxers and low-rise briefs, along with tongue-in-cheek slogans and sexy 70’s collegiate numbers.

Enchanted – the feminine, romantic range, it’s all nudes and pinks with lots of lace and ladylike styling.

Candy Shop – fun and playful, it draws inspiration from the 50’s with its ditzy florals and warm checks in soda pink, sherbert yellow, apple green and fresh mint.

Wayfarer – the sophisticated lot! Think nautical-inspired plains and stripes in red, white and blue.

Time to visit Rotterdam again!

Source: www.fashioning.com, www.instyle.co.uk

Sonia Rykiel for H&M

Yep, another designer collaboration. This time H&M has contacted Sonia Rykiel to create a lingerie- and a knitwear collection. The lingerie will be at selected H&M-stores from the 5th of December 2009. The lingerie will also be for sale at the Sonia Rykiel boutiques. The knitwear will be available in H&M stores from the 20th of February 2010.

Sonia Rykiel’s singular fashion story began at a revolutionary time in France: the extraordinary spring of May 1968. Since the opening of her first boutique on the rue de Grenelle in that time of social upheaval, Rykiel has become an ambassadress of a very Parisian, deeply Saint Germain style, with its hallmarks of individuality, modernity and a certain impertinence that the designer calls “la démode” (“unfashion”). Rykiel signatures include inside-out stitching, a preponderance of black, lace, strass, colourful stripes and, of course, the knit pullovers that have become synonymous with the brand.

Well, what to expect? H&M hasn’t published preview yet, but I guess it will look like her latest collections:

Autum / Winter 2008 lingerie collection

Atumn/Winter 2007 lingerie collection

Resort 2010

Source: www.hm.com.

Primark Spring 2009

I think Primark is the coolest store ever. When you’ve got no budget left, there’s always something to score at Primark.  Recently the first Dutch Primark store has opened in Rotterdam Alexandrium. 

Here are some images from the spring 2009 collection. The shoes are dissapointing, but the lingerie is great! 

 

UPDATE: Check out our latest post with the pictures of the Primark Summer 2009 collection!