Tag Archives: Ad Campaign

The Eyes of Mars

Dior is promoting their Lady Dior bags by making four promotional mini movies. The first movie “Lady Noir” was released last year, and the second movie “Lady Rouge” is out now. Personally, I think the movies are not that interesting, but “Lady Rouge” made me jump up and down with joy. The music for the promo film is made by the masters of catchy pop tunes: Franz Ferdinand.  The song is amazing, although it’s completely out of place in this commercial. I mean, the designer bag buying ladies don’t give a f….k about Franz Ferdinand, and it seems such a waste to use a brilliant song in a mediocre commercial.  

The lead vocals of the song  “The Eyes of Mars” are by french Actress Marion Cotillard. She’s not only doing the movies, but is also starring in the printed Lady Dior advertisment campaign.

The movie was shot in New York in 2009, directed by Jonas Akerlund. The next part of  the Lady Dior series will be filmed in Shanghai by David Lynch (!).


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Shirley and Elijah are bored children in new advertising movie

The lovely trashcangirl wrote about eyewear brand Oliver Peoples upcoming campaign featuring Shirley Manson and Elijah Wood last year and now it’s finally here!

Oliver Peoples has brought us some spiffy advertising campaigns in the past. Last year it starred Zooey Deschanel and Matt Costa. This year a new dynamic duo takes their place. Shirley and Elijah are the new stars of yet another escapist campaign movie called “Les enfants sennuient le dimanche”(children are bored on sundays) .Advertising with short indie films on youtube has become a marketing trend the last couple of years. Erin Fetherston is a good example of that. Using popular indie actors/musicians gives brands like that more attention and street-cred than a simple advertising campaign would. I think it’s pretty genious and a lot of fun to watch.

playing in the background is Malaysian singer Zee Avi’s  “Just You and Me”

The movie was shot by another blogged-about- brilliant duo; photographer/director Autumn de Wilde and stylist Shirley Kurata, known for their quirky, retro, vivid and some might say Wes Andersonian take on style.

Shirley wears a black and white dress by Andrea Lieberman’s A.L.C. line for which Autumn did promotional stills that were featured in ELLE magazine last year.

stuffed peacock! *dies*

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Veruschka for Gucci

Gucci’s creative director, Frida Giannini, has again used the Gucci archives for another commercial succes. I love the way she uses the history of Gucci in modern designs, like the Flora scarf pattern and the equestrian iconography. For the new watch ad campaign she used black and white images of legendary model Veruschka, shot in the sixties for Gucci. The male in the picture is actor Peter Sellers.

“The images featured in this campaign are some of my favorites from the Gucci archive,” said Frida Giannini. “They perfectly illustrate not only the glamour of Gucci’s past and the many style icons who were naturally drawn to the house, but also show how this heritage can be relevant today.”


Pretty cool, don’t you think? I even love the watch…

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Madonna in Domestic Bliss

Dolce & Gabbana have used Madonna, the perfect housewife and caretaker, as their model for the Spring – Summer 2010 campaign images. The pictures are shot by Stephen Klein and show Madonna doing the dishes, eating spaghetti and doing something creative with bread, apples and milk.

The campaign takes inspiration from the days of Italian Neorealism. Madonna herself recalls the strong, raw sensuality of actress Anna Magnani. Another source of inspiration was actress Monica Vitti, who is Madonna’s favorite actress.

Great photographs, but what’s really getting my attention is the pretty interior with the lace curtains and tablecloth…..

From www.swide.com

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Shirley Manson for Oliver Peoples

This is one of the strangest things I found out recently: Shirley Manson is fronting an advertisement campaign for Oliver Peoples Eyewear. What’s strange about it is that I don’t think I have ever seen her wear glasses, and the other funny thing is that her co-star in the campaign is Elijah Wood…..yes, the hobbit from Lord of the Rings. It makes me wonder what happened at the advertisement agency when they came up with the idea for it…..they couldn’t have been sober? The campaign  pictures look good by the way:




The pictures are shot by photographer Autumn de Wilde. Both stills and short films will be part of the campaign that will debut in November, while the collection itself won’t be available until February 2010.

From www.gradientmagazine.com

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Pearl Lowe for Peacocks

Another “famous” (hmm, maybe “notorious” is a better word) person is designing some stuff for a fashion retailer: this time it’s Pearl Lowe’s turn. She has collaborated with Peacocks to design a collection of party dresses for the Christmas season. Daughter Daisy is fronting the advertisements. The Pearl Lowe for Peacocks range is inspired by Bowie’s Hunky Dory album (?). I can see that the dresses have a sort of 70’s feeling, but I don’t really get the link with the Bowie album.


The happy Lowe family at the launch party

Lowe says, ‘Designing my collection for Peacocks has been a bit of a dream. I’ve taken inspiration from the things I love, classic vintage shapes, intricate detail, lace and wonderful textiles. I’m very proud of the designs and can’t wait to see them on the high street. It was important from the start that my designs were accessible and everything is under £40.’

Take a look at some dresses from the collection:  



Black/gold Lurex-lace prom dress, £40



Red lace mini-tea dress, £35




Angel-sleeve, black jersey dress with beaded waistband, £35




 Black sequinned wrap-dress, £40

I never been a fan of Pearl, but the dresses look great. Who cares about the tag when the dress is fabulous? And a big plus is that they’re affordable!

Pearl’s dresses will hit Peacocks stores on November 2 and will cost between £35 and £40. Available in UK sizes 8 to 16.

The online store is here: www.peacocks.co.uk, but no shipping to Europe……


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Jean Paul Gaultier for Target

According to several websites, Jean Paul Gaultier will be the new designer for Target’s Designer Collaboration line. Gaultier’s people declined to comment, though Target’s people said, “We don’t have anything to share other than we admire his work and incredible design aesthetic.” So it’s still a bit of a mystery if the collaboration will happen or not.

 I think it’s a good idea to introduce Jean Paul Gaultier, who made his most trademark designs in the eighties (corsets, Breton stripes, men’s skirts and Madonna’s cone bra), to a younger audience. For some indication about what to expect, check out his recent collections:



Raquel Zimmermann in the Fall 2009 ad campaign



Lara Stone in the  Spring 2009 ad campaign



Daria Werbowy in the Fall 2008 ad campaign

Source: www.nymag.com


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